COMPANY was founded in 1972, the story of AMSOIL
INC. begins in the mid 1960s, when Lt. Col. A.J.
"Al" Amatuzio, a jet fighter squadron commander, was
impressed by the superb performance of synthetic
lubricants in jet engines (in fact, only synthetics
can be used in jet engines) and began considering
their possible automotive applications.
In 1972, after an intense period of research
and development, Al Amatuzio introduced the first
synthetic motor oil in the world to exceed API
automobile service requirements.
(Read how the AMSOIL name came about Here.)
year, Amatuzio developed a marketing plan to get his
innovative but still unknown product to customers.
His marketing plan allowed customers personal
contact with a dealer who could take the time to
explain and answer questions, and it distributed the
product efficiently and economically. The
rest is history! From humble beginnings in a
northwest Wisconsin warehouse, AMSOIL pioneered an
entire industry -- synthetic lubrication -- and
established high professional and ethical standards
for a unique business opportunity.
the company has seen rapid growth and constant
change. One driving force behind the great success
of AMSOIL is a commitment to quality and constant
improvement. As the years passed, an increasingly
broad range of automotive and industrial lubricants
and filtration equipment was developed, with each
new product exceeding industry performance
specifications by a wide margin. In addition, the
ALTRUM division of personal care items and household
products was created, and the AGGRAND line of
natural, organic lawn and garden products
also continued to set new industry standards for
motor oil performance, quality and consistency. In
February 1994, Lubricants World magazine honored
A.J. Amatuzio by inducting him into their "Hall of
Fame" as the pioneer in synthetic motor oil.
handful of independent AMSOIL Dealers has multiplied
into a network of tens of thousands. Through them,
AMSOIL synthetic motor oil and the other products in the AMSOIL line
(ALTRUM, AGGRAND, AQUA BRITE, PURE POWER) are distributed throughout
the country and the world.
Today, virtually every other motor oil
manufacturer has recognized the superiority of synthetic lubricants and
has followed the AMSOIL lead with introductions of synthetic motor oils
of their own. They spend millions of dollars advertising their "new" and
"revolutionary" products. No one, however, can match AMSOIL experience
and technological know-how. And no one delivers products like AMSOIL.
Accept no substitutes -- AMSOIL is "The First in Synthetics." ®